"SERVICE IS OUR NUMBER ONE PRODUCT"
customerservice@betterbrandfoods.comPhone 831-724-7243 Fax 831-724-5817
Important information regarding 4th of July
  • Yes, we will be delivering to SOME area's on July 4, 2025. Due to cities 4th of July parades/festivities some of our customers are unreachable during this time. Please reach out to your sales representative to see if your normal Friday delivery is scheduled to be delivered Friday or if your location will be needing to be delivered a different day.
  • FRESH PRODUCE/JUICE: If you are able to get a Friday delivery, any fresh produce or fresh juice will need to be placed NO LATER THAN THURSDAY, JULY 3RD, AT 11:30 AM
  • The office will only be open for Will Calls from 8 am-10 am

CITY OF SANTA CRUZ SUGAR-SWEETENED BEVERAGE (SSB) REVENUE MEASURE

In November 2024, City of Santa Cruz voters approved a two cent ($0.02) per fluid ounce "excise tax" on the distribution of sugar-sweetened beverage products starting May 1, 2025. These beverages are non-alcoholic beverage that "contain 40 or more calories per 12 fluid ounces of beverages including, but not limited to beverages such as "soda", "pop", "cola", "soft drinks", "sports drinks", "energy drinks", "slushies", "sweetened ice teas and coffees", or any other common names that are derivations thereof." If your account has bought a product falling under this measure, you will receive an extra charge on your invoice. For more informaiton on the Sugar-Sweetened Beverage (SSB) Revenue Measure please refer to https://www.cityofsantacruz.com/government/city-departments/city-manager/sugar-sweetened-beverage-ssb For any additional questions please contact City of Santa Cruz at 831-420-5010 or email ssbt@santacruzca.gov

About

As your full service industry distributor, Better Brand Foods services anywhere between Carmel, Santa Cruz and San Francisco in California. Family owned and operated since 1947. Better Brand Food Products, Inc. where service is our #1 product.
OUR HISTORY
Founded by Earl Imlay in 1947 as Better Egg Company in Santa Cruz, CA. Earl ran Better Egg Company which included three chicken ranches and an egg processing operation until he retired in 1964. His son's, Dennis and Ed took over their mother's interest in the business and, along with a partner, they continued the egg operations until 1980. Dennis and Ed bought out the partner and, once again, The Better Egg Company was owned exclusively by the Imlay family. Cousins, Peter & Mike Imlay bought out their fathers' interest in 2002 and has grown, what is now Better Brand Food Products, Inc. into the company it is today. Pictured above: Earl Imlay "The Chicken"
OUR MISSION
For over 70 years, the Imlay Family tradition has been one of providing quality products and quality service to the finest food service establishments in our market place. It is our desire to continue this strong commitment to customer satisfaction. As a Family Business, the respect of our Customers, our Employees and our Supplier-Partners is not only important to us; it is the foundation of our pursuits.
Pictured above: Jacob Imlay, Driver & Fourth Generation
OUR VISION
To establish a stronger partnership between Better Brand Foods and our valued customers and suppliers. To generate expansion of product lines with each of our customers and suppliers.
Pictured above: The face of an original egg crate