Better Brand Foods will be CLOSED Thursday, November 23rd for Thanksgiving.  If Thursday is your normal delivery day, please contact your sales representative for next delivery day option.  Due to the holiday, for a Friday delivery your order is due to your sales rep or online no later than 3 pm on Wednesday, November 22, 2023. Fresh produce for Friday delivery is due no later than 12 pm, Wednesday.

November New Items´╗┐

Pierce Chicken 

Breaded Fillet

Product Code:


  Rotella's Italian Bakery Dark Wheat Oat Topped Hamburger Bun  

Product Code:


Rotella's Italian Bakery 4.25" Gourmet Bun w/ Shine

Product Code



As your full service industry distributor, Better Brand Foods services anywhere between Carmel, Santa Cruz and San Francisco in California. Family owned and operated since 1947. Better Brand Food Products, Inc. where service is our #1 product.


Founded by Earl Imlay in 1947 as Better Egg Company in Watsonville, CA.  Earl ran Better Egg Company which included three chicken ranches and an egg processing operation until he retired in 1964.  His son's, Dennis and Ed took over their mother's interest in the business and, along with a partner, they continued the egg operations until 1980.  Dennis and Ed bought out the partner and, once again, The Better Egg Company was owned exclusively by the Imlay family.  Cousins, Peter & Mike Imlay bought out their fathers' interest in 2002 and has grown, what is now Better Brand Food Products, Inc. into the company it is today.  Pictured above: Earl Imlay "The Chicken"


For over 70 years, the Imlay Family tradition has been one of providing quality products and quality service to the finest food service establishments in our market place. It is our desire to continue this strong commitment to customer satisfaction. As a Family Business, the respect of our Customers, our Employees and our Supplier-Partners is not only important to us; it is the foundation of our pursuits.

Pictured Above: Jake Imlay, Driver & Fourth Generation 


To establish a stronger partnership between Better Brand Foods and our valued customers and suppliers. To generate expansion of product lines with each of our customers and suppliers.

´╗┐Photo of the face of an original egg crate