CITY OF SANTA CRUZ
SUGAR-SWEETENED BEVERAGE (SSB) REVENUE MEASURE
In November 2024, City of Santa Cruz voters approved a two cent ($0.02) per fluid ounce “excise tax” on the distribution of sugar-sweetened beverage products starting May 1, 2025. These beverages are non-alcoholic beverages that “contain 40 or more calories per 12 fluid ounces of beverages including, but not limited to beverages such as ‘“soda”, “pop”, “cola”, “soft drinks”, “sports drinks”, “energy drinks”, “slushies”, “sweetened ice teas and coffees”, or any other common names that are derivations thereof.”
If your account has bought a beverage falling under this measure, you will notice an extra charge on your invoice
For more information on the Sugar-Sweetened Beverage (SSB) Revenue Measure please refer to cityofsantacruz.com/government/city-departments/city-manager/sugar-sweetened-beverage-ssb For any additional questions please contact City of Santa Cruz at 831-420-5010 or email ssbt@santacruzca.gov
ABOUT
As your full service industry distributor, Better Brand Foods services anywhere between Carmel, Santa Cruz and San Francisco in California. Family owned and operated since 1947. Better Brand Food Products, Inc. where service is our #1 product.
OUR HISTORY
Founded by Earl Imlay in 1947 as Better Egg Company in Santa Cruz, CA. Earl ran Better Egg Company which included three chicken ranches and an egg processing operation until he retired in 1964. His son's, Dennis and Ed took over their mother's interest in the business and, along with a partner, they continued the egg operations until 1980. Dennis and Ed bought out the partner and, once again, The Better Egg Company was owned exclusively by the Imlay family. Cousins, Peter & Mike Imlay bought out their fathers' interest in 2002 and has grown, what is now Better Brand Food Products, Inc. into the company it is today. Pictured above: Earl Imlay "The Chicken"
OUR MISSION
For over 70 years, the Imlay Family tradition has been one of providing quality products and quality service to the finest food service establishments in our market place. It is our desire to continue this strong commitment to customer satisfaction. As a Family Business, the respect of our Customers, our Employees and our Supplier-Partners is not only important to us; it is the foundation of our pursuits.
Pictured Above: Jake Imlay, Driver & Fourth Generation
OUR VISION
To establish a stronger partnership between Better Brand Foods and our valued customers and suppliers. To generate expansion of product lines with each of our customers and suppliers.
Photo of the face of an old egg crate